Gem Selections is the retail brand of Khanna Gems Private Limited.

Gem Selections was started by Mr. Pankaj Khanna on 13th January, 1987 as a sole proprietorship firm. At that time, Gem Selections’  main line of business was buying raw Gemstones from the mines, getting them cut and polished (Lapidary Work) and then supplying these Gemstones to various Jewellers across the Indian subcontinent. . In 1994, Gem Selections set up a outlet in Janak Puri, New Delhi. On the 20th day of January,1997, Mr. Pankaj Khanna along with his wife Mrs. Anu Khanna incorporated Khanna Gems Private Limited and on 1st April,1997 it took over Gem Selections.  Gem Selections deals in Gemstones, Diamonds & Jewellery. Gem Selections has been the back end for all the Gemstones requirements of the Times Internet Limited ( since July, 2002. In addition to Times Internet Limited we have been the back end for Gem Stone requirements for, , &


During 2005 to 2011, Gem Selections also organised in total 103 exhibitions in the country and also abroad. 


In 2012, apart from being the backend for various websites, Gem Selections launched their e-commerce website


Since 2016, Gem Selections has shifted its major focus on e-commerce business & exports. In 2018 Gem Selections launched the Gem Selections App, Gem Selections Astro dose, Gem Selections LIVE  to cater to the needs of their customer. In the same year Gem Selections was awarded as the “Best Gemstones Brand in India”, the award was presented by Bollywood Actress Raveena Tandon.

Gem Selections is a omni channel brand. We are constantly increasing our Online presence and expect our monthly website traffic to cross 1 Million Monthly visitors mark by the end of 2019 and expand our retail network to 10 stores by 2023.